It’s that time of year again, time for the HYPERVSN team to take a step back from all the solution deployments, client messages and industry hustle and bustle, and appreciate all the work our collaborators across the world have been doing. 

As usual, it’s astounding, inspiring work that pushes the limits of digital visual innovation, so take a seat and explore some of the projects that have been shaking up the AV industry.

Events & Entertainment

HYPERVSN x The Sphere – USA

Trust us when we say you’ve never seen a digital experience like this before! HYPERVSN was singled out and chosen to deploy our largest ever HYPERVSN SmartV Wall at The Sphere Experience in Las Vegas. At The MSG Sphere, the biggest outdoor visual display in the world, with an interior delivering cutting-edge immersive experiences, not only is our permanent 9x15m Wall (that’s 420-units!) thrilling and mesmerising visitors with some insanely cool, futuristic visuals, we have several SmartV Solo expositions accompanying the humanoid robot, Aura, greeting people as they enter the experience. This is a huge milestone for HYPERVSN, bringing us to the forefront of the ever-evolving digital AV industry, and showcasing our unrelenting pursuit of creative innovation.

Together Plus – France

Do you like a good scare? Our French partner Together Plus sure does, which is why their 9-unit HYPERVSN SmartV Wall deployment in collaboration with EVENTOOLS for Disney’s new film ‘The Haunted Mansion’ was such a success! Taking their AV excellence underground to Metro Line 9 in Paris, they brought to life the spooktacular movie with a life-sized ghost woman waving eerily at passersby on their daily commute. In typical Disney fashion the setup looked totally amazing, delighting passengers and definitely ramping up excitement for the release of the movie!

Cosweal – South Korea

Our local partner in South Korea, Cosweal, deployed some incredible outdoor visuals for the Daejeon Festival, not simply with beautifully rendered visuals, but thanks to the sheer scale of it! Coming in at 10m tall, the HYPERVSN SmartV Wall used a total of 36 units, and was the perfect solution for the event thanks to the amazingly bright 3000 nits, which totally blew visitors minds at the festival, and made it ideal for outdoor use!

Retail

Morozzi Creative Lab – Cambodia

Our South-East Asian partner, Morozzi Creative Lab, has a long and successful partnership working alongside the popular and incredibly ambitious beer brand, Hanuman Beverages, where they have successfully brought visual innovation and excitement to a number of events across the country. This time it was retail activation the brand was after, and so Morozzi deployed 3 HYPERVSN SmartV Solo solutions, along with our SmartV Dome accessory to protect the devices and the customers, to three stores across the capital Phnom Penh where they displayed beautiful brand and product visuals that viewers loved.

SmartCorp Peru Group – Peru

Fashion mannequins, you better watch your back because our Peruvian partner, Smart House Peru, is innovating how retail engages with customers. Working alongside fashion retailer Falabella, they revolutionised how people engage with their clothing by incorporating several HYPERVSN SmartV Holographic Humans around 2 (so far) of their stores. Jessica Caceres Taboada, Visual Retail Manager of Falabella, spoke to us about why the HYPERVSN SmartV Holographic Human solution was the perfect choice for them;

“It is very important for us to also develop the technology [in]store, especially in Latin America, where sometimes we get the feeling that it does not feel very techy, right? But one thing we were clear about was that technology, too, after so much time using it, also removes a little bit of the human-touch and we didn’t want to lose that aspect. That’s why the hologram worked so well for us, because it brought technology, but gave it a little humanity too. As opposed to being just a screen”.

Corporate Spaces

Mastercard – Singapore

The commonalities of innovation, immersivity and inspiration is what makes HYPERVSN and Mastercard such a great pairing for their revitalisation project across their global Mastercard Experience Centers. The slick futuristic experience that our HYPERVSN SmartV Holographic Human solutions bring to these spaces is the perfect delivery format for the future of Finance that Mastercard is set on developing, with the creative minds that innovate in their MEC spaces around the world. Through the ‘next-generation technology propositions’ that’s offered, like HYPERVSN, they hope to bring ‘purposeful innovation’ to the Finance industry of tomorrow.

Morozzi Creative Lab – Cambodia

Cambodian bank, Wing Bank, is turning boring customer banking experiences into innovative, 21st century ones thanks to Morozzi Creative Lab! Deploying an impressive 12-unit HYPERVSN SmartV Wall at one of their larger branches, this exciting new format thrilled customers new and old with their highly creative messaging. Digital signage really can be the game changer your brand needs, as Wing Bank found out!

Advertising

Nightlight Screens Limited – Ireland

Dublin Airport has taken a giant leap into the 21st century, and deployed the country’s very first holographic installation in their very own Terminal 2. HYPERVSN is proud to be showcasing the future of technological AV innovation for the first time on Irish soil, and so are the Airport’s Media Sales team, who have opened this incredible new format up to Advertisers and Brands around the world. With the stunning 3D content they produce being displayed to the tens of thousands of people that use the terminal every single day, there are boundless, incredible opportunities to be had by those who are dedicated, and daring enough, to push the boundaries of what’s possible.

Feeling inspired? Of course you are! If you want to learn more about developing your own HYPERVSN project, or simply get some more info on this incredible technology, get in touch with our team at info@hypervsn.com, and get ready to unlock a whole world of digital 3D potential!

Message HYPERVSN Worldwide – Q3 2023 Edition first appeared HYPERVSN.

Take a look at some of our favourite projects below, and let your imagination run wild with all the possibilities.

Retail

HYPERVSN x Wheelhouse – UK

Collaborating with Practical minds, UK based experts in Retail Interiors, the team worked together to produce an eye-opening and attention grabbing window display for the iconic luxury department store Harrods in Knightsbridge, London. 

Across 9 store windows, Wheelhouse installed HYPERVSN Solo L solutions displaying high-resolution holographic visuals for the 2023 Fine Watches Activation, showcasing luxury brands such as Chopard, Hublot, Jaeger-LeCoultre, Vacheron Constantin and more.

The display ran for five weeks, and spotlit the luxury timepieces in an extraordinarily luxurious and innovative manner.

Events

FFP Group – Greece

Our partner, FFP Group, utilised our HYPERVSN Live Stream solution to tackle two high profile projects for the country’s government officials – the first took place in May, with the current Greek Minister of Labour and Social Welfare, Adonis Georgiadis, where he was live streamed into not 1 but 3 separate cities across Greece to talk to young voters during the last election.

The second happened in June when the former Alternate Minister of Finance, Theodoros Skylakakis, was live streamed onstage to appear as a hologram at the 48th General Assembly of the Greek Exporters Association. He participated in a live panel discussion alongside the Deputy Foreign Minister for Economic Diplomacy and Openness, Kostantinos Fragkogiannis, and journalist Nikos Hypofantis.

Both projects showcased the practicality and efficiency of our solution, allowing these busy government officials to save time and resources travelling to these various locations, and showcase the innovative setup and applicability of this modern technology to the masses.

HYPERVSN x Shure – USA

A US based audio brand, when Shure booked their booth at NAMM, the National Association of Music Merchants show in Anaheim, California, they knew they needed to deliver an immersive, eye-catching experience that pulled in the crowds. 

Installing a HYPERVSN SmartV Wall featuring a 9-unit setup, they showcased incredibly detailed 3D holographics of two musicians representing the brand, vibrant dynamic brand visuals and even promoted their latest product release. 

A huge success, the setup attracted huge crowds to the booth, and gave the Shure team exactly what they wanted – the WOW factor.

Digital Diffusion – Oman

Working with Dr Al-Rubaie, President of the University of Technology and Applied Sciences in Oman, the Digital Diffusion team took it upon themselves to deliver the country’s very first hologram in human form using HYPERVSN Holographic Human. Streaming a prerecorded video of the Dr onstage at the opening of The Student Forum, he delivered a passionate speech to the audience, and received incredible feedback from it.

It may have been the first time a holographic technology has been used in this manner in Oman, but after the success of his appearance, it certainly won’t be the last.

Morozzi Creative Lab – Cambodia

Cambodian beer brand, Hanuman Beverages Co. Ltd, took their customer engagement to another level with their huge event, A Night of Greatness Tour. Working with our SE Asia partner, Morozzi Creative Lab, they designed beautifully high-rendered 3D holographics for the event. These visuals included Hanuman Beer, their signature product as well as an animated brand mascot. 

This is but one example of the several projects Morozzi Creative Lab and HYPERVSN have worked together on, like their use of HYPERVSN SmartV at the WPT Prime Cambodia Festival, which also went down very well with the crowds. A great example of a continually thriving partnership.

Advertising

Norriv – Czech Republic

Lead generation is a tricky business, but our Slovakian partner norriv found an innovative solution to this traditional problem. Installing a 6-unit HYPERVSN SmartV Wall, protected by a custom plexi-glass protection, at the Prague University of Economics and Business, working with their client Raiffeisen Bank they developed eye-catching 3D visuals to encourage Students to sign up to their Hackathon in order to reimagine the future of Digital Banking. 

Looking at the data across the 7-day event, it was a huge success with over 150 students registering for the event, which blew their initial prediction of 50 signups out of the water!

Culture

VIRTUWALL – Saudi Arabia

This unique and mesmerising installation took place in the UNESCO world heritage site of Jeddah, for the Ramadan activation in the Al Balad area. Recognised as the gateway to the old cultural downtown, mosques and markets, this historical site is dedicated to education and preserving the ancient city for guests from all over the world.

Collaborating with Saudi Arabia’s Ministry of Culture affiliates, our partner VIRTUWALL Company decided to add a touch of modern innovation to the project. They used our HYPERVSN Holographic Human solution to display a traditionally dressed man and woman telling the story of incredible historical facts about the surrounding landmarks to visitors to the site.

The installation ran for 16 days during the season of Ramadan, and was host to over 50,000 guests. An incredible opportunity to experience this thrilling piece of living middle eastern history!

If you want to spice up your upcoming project or are just keen to learn more about how to unlock the full potential of HYPERVSN technology, please contact us at info@hypervsn.com.

Message HYPERVSN Worldwide – Q2 2023 Edition first appeared HYPERVSN.

A ’Shure’ Bet

Shure is a US Audio brand, delivering immersive sound experiences to musicians and content creators around the world, and while attending the SXSW show in Austin, Morgane bumped into our very own Lisa J Schanley, U.S. Director of Business Development Entertainment. After exploring the multiple holographic solutions at the HYPERVSN booth, they went away to continue discussing rental opportunities and brainstorm ideas for their upcoming NAMM event.

Why Holographics

While being an Audio brand, Morgane was keen to ensure that as well as sounding phenomenal at the event, they also had to look incredible too. Keen to attract and retain interest at such a renowned trade event, she wanted to capitalise on the fact that people love technology, but being surrounded by modern digital experiences 24/7, grabbing someone’s attention is not so easy to do anymore. Previously, she had come across a video of musicians being live-streamed into live performances and watching the reactions from the audience, this futuristic holographic display was something that immediately spoke to her. 

Innovative, out of the norm and totally extraordinary, HYPERVSN solutions are absolutely ideal for brands who want to totally stand apart from the crowd and get people asking questions, engaging with the brand and raving about it to their peers. Show-stopping 3D visuals are a beautiful way of doing just this, and is exactly what Morgane and Shure managed to capitalise on.

Shure’s Installation with HYPERVSN & Feedback

Going into the project, Morgane and Shure knew that they needed to give their booth high visibility across the event area, to make sure that even before people got close to their booth, Shure was being seen and delivering the all important ‘WOW’ effect from the very start. Installing a HYPERVSN SmartV Wall 9-unit setup, they showcased incredibly detailed 3D holographics of two musicians representing the brand, vibrant dynamic brand visuals and even promoted their latest product release, the GLX-D+ DUAL BAND Digital Wireless System.

Their booth did exactly what they wanted, and attracted huge crowds who were all at once impressed and curious about the brand, their products and their visuals.“The feedback has been absolutely amazing! Everyone was talking about the Shure hologram experience. I’ve had meetings with customers and the first thing they told me was, ‘What is that? I have never seen something like that…’ revealing that what we made with HYPERVSN [encouraged them] to come to Shure’s booth and find out more about our brand” said Morgane. “People are really intrigued by [holograms] and that’s what we wanted – the positive experience and the wow factor.”

Our Lisa J Schanley posted after the event: “I was absolutely “SHURE” this would be an amazing use of our tech, and it was fun talking with Nelson [Arreguín] and [Morgane Devos] from Shure Incorporated at SXSW about this idea!”

The Future at Shure is 3D

After the huge success of their booth at NAMM, Morgane and the team at Shure are excited and keen to continue working with HYPERVSN for future events. Stemming from the video she saw online, Morgane is looking to their next activation utilising the HYPERVSN Holographic Live Stream solution and even more of their Brand Ambassador musicians to create a phygital music event like no other. 

Over the last few years, trade events like this have been remote and lacking the personal touch attendees have come to love and expect. Now with the return of live shows and physical meetups, you really have to go the extra mile to be a success – future-forward and industry-moving technologies like HYPERVSN do just that, and are exactly the solution companies need to revolutionise their brand and massively widen their appeal.

If you’ve got an event coming up, are looking for ways to ‘steal the show’ like Shure did, or if you’re just curious to learn more about Holographic visuals, please contact us at info@hypervsn.com.

Message Shure Steals the Show in 3D at NAMM first appeared HYPERVSN.

The huge banking brand wanted to make an impact with their annual Hackathon, which took place at Prague University of Economics & Business, and understanding their Gen Z demographic perfectly, they decided that traditional 2D advertising wasn’t going to get them the attention they needed. So, the team worked with Norriv to help them ramp up the excitement and create some futuristic signage for the students by using an unconventional and highly attractive holographic display, to get them to sign up for the hackathon event using a smart QR code.

Norriv went to town with this, and installed a 6-unit HYPERVSN SmartV Wall inside the university building, skyrocketing Raiffeisen’s expectations with results that they did not expect.

Over 150 students signed up for the hackathon event, a result that they are truly pleased with!

Dana Kováčová, Employer Brand Manager at Raiffeisen Bank Czech Republic, commented on our LinkedIn video to note the success of the project;

“The result was incredibly successful and we are happy this graphic banner with holographic animation[s] attracted the attention of so many students!

Our very own Sales Director Ales Jurabayev said;

“Norriv has always looked for ways to be different, and this project with Raiffeisen was the perfect opportunity for just that. Engaging Gen Z, who is so used to the digital world, was a massive challenge, and the team really rose to it to produce exceptional results. There’s definitely more innovation to come from this Partner in the future!”

Take a look at the video of the event here, and see for yourself how Norriv and Raifeissen are making holographic waves in the Banking world.

Message Norriv Brings Signage 2.0 to Slovakia first appeared HYPERVSN.

London, UK – HYPERVSN SmartV was used in a thrilling and powerful way thanks to our partner, Men Shing Enterprise. They collaborated with B’in Live, the region’s largest local concert production company, to demonstrate how tech innovation can revolutionise everyday occasions.

Using the HYPERVSN SmartV Holographic Human, together with Mayday, a hugely successful music group from Taipei, and G.E.M., a renowned Chinese vocalist, they brought in HYPERVSN tech to create a powerful musical event for the release of Mayday’s brand new song, one that gave the audience a real taste of the future.

Live-streaming in G.E.M. directly to the Mayday concert in TaoYuan, B’in Live had to make sure that their plans looked truly out of this world, which is why they chose to work with HYPERVSN SmartV – our flagship platform with increased pixel-pitch and brightness makes it absolutely ideal for outdoor use, giving viewers an intensely colourful and detailed 3D image that engages and reacts to real-time stimuli. The onstage effect was incredible, and demonstrated the beautiful relationship Technology and Art have with each other.

Kiryl Chykeyuk, HYPERVSN’s CEO and Founder said: ‘It’s a real treat to see how clients around the world are using our solutions. Bringing people together, no matter where they are in the world, is a key benefit of HYPERVSN SmartV, and seeing how audiences engaged with the show and raved about it, we are excited to see more live musical events like this!’

If you want to learn more about HYPERVSN holographic technology and how it can benefit your business, drop an email at info@hypervsn.com.

Message HYPERVSN Showcases the Power of Connection in TaoYuan first appeared HYPERVSN.

With the continual innovations technology brings to the world, it’s only a matter of time before society accepts, embraces and pushes forward the use of such creative solutions. 3D holographic visuals are just such an innovation, and are slowly becoming more and more prevalent and desired by the public, allowing companies to truly flex their creativity and take their visual marketing to the next level.

Our Polish partner, F1 IT Technology, recognised this and got to thinking how they could bring this incredible 21st-century experience to their region.

Collaborating with the Muzeum Śląskie w Katowicach Poland, where the focus is on showcasing the art and culture of Silesia, from its historical mining past and influence on the region’s industrial period, to showcasing modern contemporary local artists, together with F1 IT they worked together to find new ways to reinvigorate the exhibits, and encourage more visitors to the site. And the way they did this, was to utilise HYPERVSN solutions, specifically HYPERVSN Wall, to get them onboard the new wave of digitisation sweeping the globe.

With the partner having rendered their own amazing 3D photo-scans on HYPERVSN 3D Studio (which is particularly illustrative of HYPERVSN’s all-in-one system being totally packed with features), they recreated missing or damaged museum artefacts including sculptures of Madonna and Child and St Dominik, amongst other famous Silesian pieces from their collection. Providing visitors with beautifully rendered 21st-century experiences with historical items, it was a huge success with a total of 9 Wall units being installed around the museum’s premises.

Sergei Makhno, F1 IT Technology’s project lead with the museum said ‘Not only was this an incredible opportunity to bring innovation to the museum, but it was also important for us to be able to spark interest and wonder over some of our region’s most prized museum artefacts. Bringing 3D technology into such a respected part of culture was a challenge, but one that we rose to and definitely succeeded with.’

Turning the museum visitor experience on its head was key in enrapturing people, encouraging them to visit from miles around thanks to the futuristic visuals and large displays dotted around the museum. A success for F1 IT, and a huge step forward for the future of the exhibits at the museum. 

Digital 3D technology is incredibly powerful, merging the physical and digital worlds in truly beautiful ways. Whether it’s re-imagining a contemporary art piece, or turning old archeological artefacts into interactive visuals, 3D technology’s innovative nature will continue to ‘stop time’ for museum visitors, and give them more ways than ever to engage and interact with their own rich cultural histories, and others all over the world. 

If you want to learn more about HYPERVSN holographic technology and how it can benefit your business, drop an email at info@hypervsn.com.

Message Muzeum Śląskie Revolutionises the Visitor Experience with HYPERVSN first appeared HYPERVSN.

The HYPERVSN team along with our CEO and Co-Founder Kiryl Chykeyuk, headed over to ‘A Transforming World Conference’ for an exceptional event, held by Bank of America.

Working with the Bank of America team, they wanted to really make an impact at the event, so we of course had the perfect solution for them; HYPERVSN Holographic Human.

Creating content featuring the visuals of one of Bank of America’s executives, we collaborated alongside them from post-production through to creation and installation at the event.

Creative, informative and completely engaging, this 3D installation was set up and got to work drawing in excited attendees to this holographic solution.

HYPERVSN’s Kiryl Chykeyuk had his own work to do at the event however, as he was invited to kick off the event with the ‘Visions of a Transforming World’ talk, where alongside other thought leaders in the industry, he engaged, informed and definitely inspired the audience.

HYPERVSN PR & Marketing contact:
Alexander Starodetko – a.starodetko@hypervsn.com

Message HYPERVSN x Bank of America Makes Waves at ‘A Transforming World Conference’ first appeared HYPERVSN.

London, UK – HYPERVSN client, DRAGONFLY UAS, a recognized leader for global drone solutions, attended the 2022 Gastech expo held in Milan and took with them a huge 72-unit HYPERVSN Wall solution.

Renowned as one of the world’s leading Energy sector events, Dragonfly worked with the HYPERVSN Design Lab to create a series of stunning 3D visuals; showcasing their clients’ enormous energy facility with interactive 3D environments, providing visitors with a truly immersive “flying tour” in and around more than 1,500 acres of facility. To do this, they merged a combination of 3D point-clouds with more than 12,000 high-resolution images to create the largest photogrammetry photo-scan that we have ever seen. DragonFly’s 3D photo-scans combined with impactful effects from the Design Lab, turned it into something that truly should be seen to be believed. 

Measuring engagement, foot traffic and brand awareness, they saw great results with their HYPERVSN solution suite.

About Dragonfly: Leaders in drone services & solutions, DRAGONFLY has been providing customers around the world with safe & affordable drone-tech solutions since 2015. A veteran-owned business with a core mission to safely integrate drone technology in places where it has the most positive impact; DragonFly has an outstanding reputation for excellence, and are consistently called upon to work with the biggest names in industry.

If you want to learn more about the HYPERVSN holographic technology and how it can benefit your business, drop an email at info@hypervsn.com.

Message HYPERVSN Client, DRAGONFLY UAS, Amazes Attendees at Gastech 2022 in Milan first appeared HYPERVSN.

The day ISE Managing Director Mike Blackman got the call from the Talent Knowledge Congress, that he had won their prestigious Talent Award, was when he realised that he was in a bit of a bind. See, he had already committed himself to attend the UFI Conference 7000 miles away in Oman on the very same day, but there was absolutely no way he was going to miss his chance to receive this industry award.

So this got him thinking; how can I be in two places at the same time? 

Remembering the ISE conference in Barcelona that was held earlier this year, he thought back to the HYPERVSN Holographic Human that he and the HYPERVSN team worked together on, placing his recorded holographic-twin at the entrance to the event. Would it be possible, he wondered, to use this same technology to beam himself straight into the Talent Knowledge Congress event hall?

Thanks to the latest SmartV platform, HYPERVSN were able to do one better – they could live-stream him directly into the Talent Knowledge Congress. Not only would this allow him to interact and engage with the presenters and audience to collect his award, but it meant he could quite literally be in two places at once. Together with HYPERVSN Partners Publigrama in Spain and DESSCo in Oman, the teams got to work producing the holographic content and arranging the logistics of it all, and come the big day, it went off absolutely seamlessly.

Using this innovative live-stream solution to solve this logistical problem, it showcases the real-world applications that 3D holographic technology brings to the business world. Not simply here for the ‘wow-factor’ (which of course it always brings), SmartV live-streaming opens up the doors to how businesses and brands can engage and interact with their audiences, whether it’s a board meeting or a commercial product launch.

Impactful, inspiring and incredibly innovative, holographic technology saved the day for Mike Blackman, and leads the way in terms of tech making a powerful impact.

If you want to learn more about the HYPERVSN holographic technology and how it can benefit your business, please drop an email at info@hypervsn.com.

Message HYPERVSN x Mike Blackman: How Holographics Saved the Day first appeared HYPERVSN.