The traditional high street is dead, at least that’s what we’ve been led to believe by the constant closures of some much beloved high street brand stores. But instead of witnessing the death of the high street, we’re seeing a rejuvenation of creativity, innovation and next-level customer engagement that has the potential to enliven the high street once more.

Welcome to the age of Phygital Technology, a transformative era where physical and digital elements merge together to form a seamless and futuristic experience for customers; from digital avatars to holographic models and store assistants, the creative opportunities with this technology are almost endless. Bringing together the convenience of the online experience with the dynamic immersion of making a physical purchase, this is a brand new phygital world for the high street, one where digital models and mannequins are redefining what it means to represent, immerse and engage with today’s public in the Retail sector, and bring our online and offline lives together for a truly elevated shopping experience.

The Rise of Digital Mannequins

This new phygital age of retail has brought with it innovation and creativity, and in particular has seen the rise of digital mannequins, 3D human avatars that are integrated into the design of physical stores to showcase products. Whether via digital mirrors, screens or even projectors, they provide customers with a new-age and engaging look at how clothes sit on the body, how beauty items look on the customer’s skin tone, give people the ability to customise outfits to their preferences, and even allow customers to see digital versions of themselves in the items they’re looking to purchase. Their integration into the retail experience is revolutionising how customers ‘try on’ clothing and beauty items, moving it from the rigid physical realm to the customisable virtual, enhancing how they engage and see themselves within a brand’s context, and dramatically influencing their purchasing decisions.

In-store, they are a powerful conversion tool that allows customers to immerse themselves into the look and feel they’re after, all without the previous stresses of actually trying on the products themselves. Beyond the store however, the streets are being brought to life with storefronts that are embracing this digital inclusion; vibrant and immersive digital window displays using 3D holographic mannequins to wow passersby and bring in huge numbers of fascinated potential customers. This isn’t just a new-age marketing tool, it’s a brand’s invitation to join them in this new virtual world of phygital inclusion and excitement. With 63% of shoppers wanting more interactive digital experiences while they shop, this innovative phygital technology is a common sense move for brands who want to keep up with the demands of today’s increasingly tech-savvy consumer, and bring a new, engaged and motivated buyer into their rejuvenated stores.

Look at Coach for instance, and their AR driven Tabby Bag campaign – happening in SoHo New York. They placed AR digital mirrors in their window displays and stopped passersby in their tracks as they became virtual models for the brand. Seeing themselves with fun and quirky digital designs, alongside the iconic Coach Tabby bag itself, enticed huge numbers into the store, eager to experience more of this new phygital technology, and allowed them to engage on social media with the hashtag ‘InMyTabby’ and their very own Coach/Tabby Bag adverts starring themselves. An incredibly savvy and switched on move from a brand that isn’t particularly known for their futurism, this engaged a much younger and more motivated audience in a simple and dynamic way.

Enhancing the Shopping Experience

Using this new and exciting 3D technology, brands are able to significantly elevate their high street stores from simply being product showcase spaces, turning them into brand experience centres that focus on creating a powerful connection between the brand and the consumer. Not only does this drive revenue, it dramatically improves consumer advocacy and loyalty, taking their brand awareness to dazzling new heights.

Virtual try-ons are key to this success, as by personalising the consumer’s experience directly to their preferences and shopping habits, people are much more likely to stay engaged and motivated by the brand for longer periods of time. Burberry for instance, the iconic British heritage brand, has been using AR-powered virtual try on technology for a while now, allowing customers to put themselves in the products they’re interested in purchasing, and even going a step farther and allowing them to adapt the size, fit and placement of the item on their digital bodies. This enhanced level of personalisation drives not only improved customer satisfaction but also increases the purchasing motivation, and even taps into the consumer’s social media habit by allowing them to share these AR-generated images to their social platforms, generating powerful UGC and the organic marketing that brands are looking for.

Driving sales is of course the priority for any business, but creating a dynamic and exciting experience for consumers is key to retaining their long-term interest. Falabella, the Peruvian clothing brand, worked with HYPERVSN partner SmartCorp Peru, to deploy several of these digital mannequin setups across their stores. This project was done to inject some futurism and tech innovation into the brand, but also add a touch of humanity to their stores leaving behind the faceless mannequins they used previously. The response they got from customers was brilliant, showing them that people wanted to see more of these interactive retail elements on their customer journey.

The Psychology of Phygital Marketing

When it comes to the ‘why and wherefore’ of phygital marketing, we need to remember that consumer psychology is based on the premises of anticipated pleasure and pain, and a pleasurable customer experience equates to the individual making a purchase. The traditional faceless mannequin has a history of being seen as a problem for a large swathe of the purchasing public – reflecting neither the body shape or features customers want to see, namely their own features, it’s difficult for people to look at a mannequin and say ‘that’s for me’ unless you fit into the very niche tall and slender stereotype these mannequins were largely based on. 

Now, with digital mannequins reflecting real-world humans with varying body types, ethnicities and features, and thanks to AR mirrors, virtual try-ons and such, it is much easier for people to relate and engage with their preferred products and therefore easier for them to see themselves in whatever they’re showcasing, be it fashion or beauty. The easier people can engage and see themselves in a product, the greater the attachment they feel for the product itself and the higher the likelihood of them making the purchase. At the end of the day, much like experiential marketing, the consumer isn’t there to learn about your brand or your service, they’re solely focused on the experience your products can provide them, and if they feel that they can see themselves living a life that is enhanced by your product, they will pay for that privilege.

While phygital elements in stores are definitely an eye-catching and fun feature, it’s the psychological power of attachment, pleasure and personalisation to the products that really makes the biggest differences to the consumer and their buying motivation.

Conclusion

Personalisation, engagement, innovation and creativity are the driving forces behind the power of phygital technology, and something that when done right, retail can benefit from in powerful ways. Initiatives like Burberry, Falabella, Coach and many more are showcasing the strength behind digital mannequins and immersive customer experiences, delivering potent associations and purchasing motivations that other retailers can only dream of. 

Offering customers the chance to fully engage with their preferred products drives stronger attachments and an increased willingness to purchase. This transformation turns the historically one-size-fits-all retail experience into a revolutionary, customised journey centred around realism, interaction, personalisation and pleasure. 

To drive sales, you need to prioritise putting your customers at the very heart of your retail experience, delivering an interactive and engaging journey that only phygital technology can provide. 

Message The Phygital Revolution: Bridging the Gap Between Reality and Virtuality first appeared HYPERVSN.

Contents

1. Intro
2. Personalised Experiences: Redefining Consumer Engagement in Retail
3. Digital Integration: Enhancing the Retail Landscape with Technology
4. Striking the Balance: Navigating Tradition and Innovation in Retail Design
5. Conclusion

Retail has evolved. The tradition of physical retail shopping has been turned on its head ever since 2020, when the world had to rethink the common-place act of simply ‘going to the shops’. These days, customers need to be enticed from the convenience of shopping on their smartphones from the comfort of their living rooms, to actively putting on something other than sweatpants and leaving the house to make their purchases. 

This adds a whole new level of complexity to Retail, and more specifically, Retail Designers, who in times gone by simply had to make sure the layout of the store was welcoming, thoughtful and navigable. Now, the need for creative problem-solving and technological innovation are key elements that need to focus on driving store visits and enhancing the customer experience, but how can the time old tradition of ‘going to the shops’ and brand new innovative retail design work in harmony to bring in the greatest effect for business?

Personalised Experiences: Redefining Consumer Engagement in Retail 

In order to encourage more physical in-store shopping, brands must create powerful experiences that excite and engage customers. Going one step further and personalising these experiences is the real secret sauce to making your store a sought-after destination, rather than just a stopping point. Tim Nash, a leading Retail Influencer and curator behind the Shop Drop Daily website, says in our latest Phygital Lab podcast ‘Thinking Differently to Meet Rising Expectations’:

After the disruption of the COVID pandemic, this has left brands open to capitalising on huge new opportunities, especially when it comes to data and customer insights. Using consumer apps, website data and real-time store insights, brands that are switched on and able to connect the dots are now showing what it really means to ‘listen to the customer’. Sephora for example is doing a brilliant job of listening to what their customers want, and is using their ‘Beauty Insider Program’ to enhance not only their customers’ online experience, but to guide their retail design innovations for an effortlessly seamless and well connected customer journey. Their digital insights pull from purchase histories, product preferences and more to create virtual makeovers that are unique to each customer, and this allows them to send targeted and hyper-personalised promotions and offers to customers to bring in more revenue and more customer satisfaction than ever before. 

IKEA is another great example of how brands are using data and technology to personalise their retail experience. Their ‘Virtual Showroom’ which is an innovative AR platform, uses customer data insights to create virtual showrooms that display how IKEA products will look in the comfort of their own home. An immersive experience that strengthens purchasing motivations, this is a simple yet smart way of combining data and technology to enhance customer engagement and support purchasing decisions for increased revenue and lasting advocacy.

Dulux, the paint company, have done a similar thing with their ‘Visualiser’ app, which uses Augmented reality to display selected paint colours onto the walls of the customers’ home. This hyper-personalised approach to customer engagement not only brings an element of fun and novelty to the table, but also removes any mystery from the purchasing journey, reducing the chances of cart abandonment and increasing the likelihood of purchase.

Digital Integration: Enhancing the Retail Landscape with Technology 

Bringing interactive digital elements into the modern retail experience is revolutionising the sector in the best ways, answering the demand for a more future-focused and digital customer experience, but also bringing a phygital appeal that demands attention and elicits eager participation.

Physical retail spaces are being designed to become spaces where customers go to engage and interact with their favourite brands, to seek out immersive, hyper-personalised and relevant experiences that then drive their purchasing decisions, but are no longer simply showrooms for products.

Audi developed their VR Showroom in order to immerse potential buyers and give them an unforgettable experience that transcends the traditional car showroom experience. By using a VR headset, customers were transported to their ‘ideal car’, customising it with the colours and features they were interested in, in order to get a ‘real feel‘ for their dream car in the comfort of the showroom. A truly dynamic selling technique, this innovative approach to sales pushed the evolution of what a typical car purchasing journey could look like, and even gave users the chance to ‘live out’ a pit-stop experience from the Le Mans 24 Hour race to really get their imagination going and their blood pumping.

Zara utilised AR technology in a similarly innovative fashion. Though only available for a limited time, their window displays gave customers outside the chance to see models wearing Zara fashion as if on a runway in the store window, modelling the latest fashions and designs to onlookers on the street as if they were witness to a very unique runway show. In-store, there were dedicated ‘zones’ where customers could use their smartphones to watch models ‘catwalk’ in front of their eyes the very designs they were looking at purchasing. This was installed in order to give customers a realistic view of how the clothing hung on the body without trying it on themselves, and save them time if they needed to make a quick purchase.

These integrations not only showed off how future-focused and forward thinking these brands are, but gave them a whole new innovative appeal in terms of their retail experience and customer engagement. Both Zara and Audi are huge names in their respective sectors, and by adding digital innovations that speak to the cultural desire for a more digital lifestyle and customer convenience, these contributed to not only enhanced sales but also to improved brand appeal.

Striking the Balance: Navigating Tradition and Innovation in Retail Design 

Finding the right balance between tradition and innovation in retail design is a tricky one, but one which requires cohesive design and connected thinking that’s focused on the customer from the start. The customer of today is focused on convenience, personal engagement and digital enhancement, but what needs to be ever present in the minds of retail designers is Relevance. 

Using data and insights to find the relevance that connects brands to consumers is the modern cornerstone of retail design, taking it from design conception to digital execution and maintaining that innovation and engagement throughout the customer journey. 

Especially when it comes to luxury and heritage brands, the need for relevance with their technological innovation is a paramount concern. These brands are known for their exclusivity, their look and feel when it comes to the architecture of their retail spaces, the feel of their products, the smell of the spaces they’re in, and these are what their customers repeatedly shop with them for. This experience cannot be diluted by technology, it needs to be enhanced by it, and innovations such as AR and interactive tech have the ability to do just that. 

Chanel, the french fashion powerhouse, is such an example where they have begun implementing AI into their stores in the form of AI-powered virtual assistants that work with clients using their virtual try-on tool. This tool works alongside clients and suggests beauty products that will complement their outfit choices, which brings convenience, luxury customer service and innovative engagement to the forefront of an already exclusive experience. By incorporating such an intelligent yet subtle digital innovation in-store, Chanel is able to retain their heritage look and feel that their customers love, but adds a 21st century layer of innovation to their experience.

Maintaining authenticity is key to luxury brands’ success, but the need to embrace innovation is a rising importance in this modern age. AI is central to the success of these brands, and implementing it in thoughtful, creative and cohesive ways throughout the customer journey is how they will continue to succeed. Whether it’s through AI-powered sales assistants, virtual try-on mirrors or immersive retail zones where the consumer is plunged into an exciting world of storytelling brand activations, taking them on a journey through the history of the brand, these initiatives are what will continue to drive the exclusivity and appeal that has given these brands the status they hold today.

Conclusion

Authenticity, relevance and connected, creative thinking are what drive the future of modern retail design. From utilising customer data in hyper-personalised manners from promotional app offerings to in-store executions, offering intensely detailed and authentic phygital customer experiences and really taking the time to consider what it is that customers continue to shop with brands for and amplifying that in innovative and relevant ways, these are the new pillars of success for brands. Heritage or not, these are what will continue to pull people from their comfortable world of home-based online shopping and back to retail in-store experiences that build not just revenue for brands, but dramatically enhance their brand appeal and engagement as well.

Finding the perfect balance between what makes your brand appealing to your customers and what technological innovations can amplify that appeal, will be the sweet spot that people are searching for. A tactic that showcases your retail design creativity in such a dynamic and ever-changing market, and keeps you ahead of your competition.

Message Creative Commercial Success: How to Balance Innovation & Tradition in Retail Design  first appeared HYPERVSN.

Kicking off the Phygital Lab podcast series with the first episode, ‘Reimagining Retail’, together with Giovanni Zaccariello, SVP of Global Visual Experience at Coach, they deep dive into the power of customer-centric design, immersive technology and the new reality of brand consumption that is driving the need for brands to rethink how they present themselves to their customer-base.

The Customer Journey

The traditional journey of the customer has been in overhaul in recent times, thanks to the advent of new technologies that take brand storytelling to new heights. Giovanni says ‘For me, the consumer journey [supersedes] the brand journey. If you think about ‘how is the brand going to come to life’ but [instead] think about ‘how is the consumer actually going to experience the brand’, so kind of flipping it on its head, believe it or not before we even start designing anything, we talk about what are the touchpoints, which kind of changes the design process at its core[.]”

This approach of focusing the brand experience solely on the consumer, designing around their sensory approach to retail shopping, is a new kind of design-thinking that immediately appeals to consumers in a drastic and powerful way. It’s all about rich engagement and allows creatives and experience designers to utilise customer insights, data and the journey they want to offer in an entirely new way to get customers from point A to point B.

Making it Memorable

‘[The] experience, and how you make [the customer] feel is the thing that has much more longevity’ explains Giovanni, and he is not wrong. Creating immersive, phygital spaces for customers to lose themselves in, to bring new and exciting sensory brand experiences that take the customer from just another shipping trip, to an event in and of itself is where retail innovators are heading. Rather than just inserting immersive experiences into a space without consideration for how it will enhance the consumer’s interactions with the brand, innovation takes the form of taking time to consider the emotional engagement that comes before the gratification of purchase.

You can see this approach in action with Giovanni and his team’s work within the Coach Play stores, where they have turned the entire store into an instagrammable moment; ‘[instead of] ‘can we add an instagram moment to the store?’, the entire Coach Play location is an instagrammable moment[,] so people literally come in, they get their phone out [.] That’s like insane, they start telling their friends, they do TikToks in the fitting rooms [,] it’s just so interactive without anyone even approaching you [.]” Creating such vividly memorable experiences is a powerful brand tool that creates repeat purchasing and customer advocacy almost as an afterthought. By using such a consumer-centric approach to retail design, they’re creating unforgettable moments that will stay with their customers for years to come. 

Magic & Logic

Coach use the term ‘Magic & Logic’ to describe their approach to measuring their marketing – before they create the magic they want to showcase to consumers, they first set in place the logic side of measurable KPIs to ensure that what they’re doing is bringing them the results they want to see. 

This cultural blend of right and left brain thinking has allowed Giovanni and his team to accept the learnings they see from each project and ask themselves questions like “we knew that looked great, but did it really work?”. Enabling his team to start with looking at the KPIs and at the problems they’re trying to solve is paramount to building holistic and well-thought out experiences that remain with their consumers for much longer than the novelty of their purchases will.

Cultural Differences

Adapting your brands storytelling through visual merchandising to different regions is crucial to ensuring a seamless brand experience across the world. Giovanni and his team ensure this visual language remains consistent across their locations through colour palette and material choices, but they also in turn work closely with each region to localise these elements which is a huge part of the Coach culture as well. He says “I have very strong teams in each region, and they look at the idea and they say ‘oh maybe in Singapore we can do this, because this is what works here’”. 

From the Coach Play Cafe experience in Singapore to the Harajuku project in Japan, “everything was through this [one] colour palette, [it] was consistent throughout all of them so if you put all of them side by side, they look like they’re part of the same family[,] but they have different dimensions because we incredibly localise things, whether it’s through hospitality[,] playlists[,] artists[,] or even furniture that we locally source[.]” It all comes down to the details and the Coach epithet of creative expression, which these installations and stores embody beautifully across the globe.

Soho Success

Coach partnered with Zero10, a successful AR experience company for a project in Soho, NYC where for the very first time, they installed an AR screen in a window display which captured people’s attention quickly and effectively as they walked by on the street. Their lead KPI was simply to increase the traffic into the store, and this addition to the window setup created huge lines outside of the store with people trying to play with the AR bag (Tabby bag). This project was such a huge success that they designed and rolled out 5 further instances of this window display, as they noted that the AR screen they placed inside the store didn’t perform half as well. Giovanni says ”We always [make sure to] proof test, pressure test, test and learn, experiment, see what works and then [try] to roll it out in more locations. We never expected a window [display] to be [such] a success story’. For Coach, this project was “a huge PR and consumer transaction success”, showcasing the team and brand’s desire to innovate and deliver exceptional experiences to their customers using real world data and detailed customer feedback.

Retail innovation with phygital technology is the future of encapsulating customer attention and advocacy with powerfully creative and sensory initiatives. Designing around the customer creates stronger brand associations, more intense brand experiences and long-lasting affinity that goes beyond their purchase. Creatives like Giovanni are taking brands like Coach to greater heights with their out-of-the-box thinking and technological mindset – the landscape of Retail and Visual Merchandising within the Phygital space will never be the same again.

Catch The Phygital Lab podcast and the full episode over on our YouTube channel. For those of you who prefer audio, feel free to listen on your podcast platform of choice.

Message The Phygital Lab: Discussing the Changing Retail Landscape with Coach’s Giovanni Zaccariello first appeared HYPERVSN.

HYPERVSN is entering the next stage of its evolution with the launch of The Phygital Lab, a subsidiary of the company which focuses solely on all things phygital. “Converging Technology & Human Behaviour to craft Exceptional Physical Experiences, [The Phygital Lab will] cultivate transformative phygital experiences by blending the essence of human connection, inventive thinking, and collaborative co-creation”. Since the beginning, HYPERVSN has been in the business of crafting and selling the digital art of human emotion, and now The Phygital Lab is going to take us one step further into leading and owning the Phygital space.

Headed up by Tony Madden, a passionate and insightful expert in the field of Phygital, we are beyond excited to have him leading the way with this new venture.

Phygital isn’t for any specific industry, it can enhance, rejuvenate and integrate seamlessly into any sector, bringing incredible feats of creativity and customer engagement rates you previously have only dreamt of. When used in conjunction with HYPERVSN holographic solutions, but certainly not limited to them, together with holographic technology’s proven ability to positively impact businesses, phygital projects can bring your brand to life in truly magical ways. And with 80% of consumers more likely to make purchases after engaging with immersive experiences, this duo could prove to be the ‘secret sauce’ your brand has been looking for. 

Kicking things off, the team’s podcast, The Phygital Lab, will be the place to get all the insight and inspiration you need with the team sharing their expertise and best practices for the industry. In their very first episode, ‘Reimagining Retail’, Tony will sit down with Giovanni Zaccariello, SVP Global Visual Experience at Coach, a brand who is known for their eye-catching and viral marketing campaigns. Together they discuss past projects, like Coach’s collaboration with ZERO10 at Soho and their Tabby Tour campaign, deep dive into how retail brands can craft truly imaginative projects that attract and retain their target customers, and even look at how an international heritage brand like Coach assesses their KPI’s in relation to phygital content. With so much experience, expertise and insight packed in, this is a brilliant premier episode to showcase the value this podcast will bring.

Tune into The Phygital Lab podcast on Spotify, Apple Podcasts and the HYPERVSN Youtube channel to subscribe and make sure you never miss an episode. The world of Phygital is well and truly here, and with it a whole new world opens up for brands to create the customer experience of their dreams. Join us at The Phygital Lab to make those dreams a (virtual) reality.

Message Welcome to The Phygital Lab first appeared HYPERVSN.

LONDON, UK – 4 January 2024 – HYPERVSN, a global leader in 3D holographic technology, is returning to CES 2024 in Las Vegas to showcase its latest visual technology to attendees. The holographic solutions on display will provide a sneak peek into the transformative future of the entertainment and gambling industries. 

Made up of a number of individual displays, HYPERVSN will be deploying an immense 40-unit holographic wall to present bright and clearly visible content to viewers, with a more compact holographic live stream compromised of 3×5 displays.  

Visually immersive experiences will be joined by interactive solutions. SmartV Slots, equipped with three SmartV Solo L displays and a branded lever stand, will allow visitors to try out a 3D holographic slot machine. The solution will communicate the business potential for gamification experiences to engage audiences and strengthen brand loyalty for casinos, gaming and amusement parks. Alongside this will be an interactive wall to encourage discovery of new products in accurate 3D form. 

First showcased at last year’s event will also be HYPERVSN’s SmartV Digital Avatar, which enables a two-way interaction with a digitally rendered human avatar. Interactive AI capabilities will expand on the company’s pre-recorded content-based Holographic Human solution to allow real-time conversations with users. This next generation of user interactivity will be fully showcased to tech-savvy visitors and key business decision-makers.  

In addition to the groundbreaking tech on display to attract attendees, sphere accessories housing holographic Solo devices will be positioned in areas on the booth. Robust acrylic glass material provides a sleek mounting alternative for holographic technology with ample branding opportunities for cutting-edge businesses. 

The CES show will take place between the 9^th and 12^th January at the Las Vegas Convention Center, South Hall. HYPERVSN will be presenting from booth 15048.

Book a meeting with the HYPERVSN team at CES 2024 here. 

HYPERVSN PR & Marketing contact:
Alexander Starodetko
a.starodetko@hypervsn.com

Message HYPERVSN to Showcase the Future of Entertainment and Gambling at CES 2024  first appeared HYPERVSN.

Mastercard, one of the world’s biggest and most renowned banking bodies, is changing the way it engages with its customers. And HYPERVSN has a front row seat.

With the re-opening of their new-look Experience Center in Singapore, Mastercard is looking to the future of Finance, more specifically how we exchange value, the technologies we use and innovative ways to engage and communicate with customers, both new and old.

The commonalities of innovation, immersivity and inspiration is what makes HYPERVSN and Mastercard such a great pairing; the slick futuristic experience that HYPERVSN solutions bring to spaces is the perfect delivery format for the future of Finance that Mastercard is set on developing, with the creative minds that innovate in their MEC spaces around the world. Through the ‘next-generation technology propositions’, like HYPERVSN, and immersive spaces that they offer, they hope to bring ‘purposeful innovation’ to the Finance industry of tomorrow.

The Mastercard Experience Centers (MEC’s) currently span six major cities across the world: London, Dubai, Mexico City, New York City, Stockholm and Singapore, and each of them has undergone a revitalisation to showcase their focus on the future. One of these updates has been to work alongside our partner, ASI Sign Systems, to install HYPERVSN SmartV Holographic Human solutions into each MEC, featuring amongst other faces, Ari Sarker, President of Mastercard’s Asia Pacific region. His virtual recording delivers a stirring speech on the ‘power of our collective imagination’, opening up the MEC to minds across the industries on how we can create equitable and innovative financial journeys for the future.

When it comes to showcasing your move into innovation with a statement, HYPERVSN SmartV Holographic Human is a smart and creative way to do just that. From revitalising your brand or injecting some engaging phygital experiences into your corporate or retail spaces, using solutions like this, completely flexible and adaptable to any industry, you are guaranteed to turn heads. When it comes to Finance and the future of people’s money, be it cash or crypto, it’s an engaging and super fast way to communicate your forward thinking, investment into future technologies and commitment to innovation.

The ways in which we manage and spend our money is constantly changing, and Mastercard, with a little help from HYPERVSN, is pioneering the next step in the Financial x Technology industry.

Check out the relaunch of their SIngapore MEC here, and get excited about the future of finance.

Message Mastercard’s Experience Centers Get a HYPERVSN Upgrade first appeared HYPERVSN.

GROUPE ADP, world leaders in airport design, construction and operation, are going to be attending the expo, and their booth will be playing host to 3 technologies that they want to highlight as the future of airport innovation:

• Efficiency – Outsight
• Accessibility – Les  Flâneuses
• Experientiality – HYPERVSN

Experientiality is something HYPERVSN does brilliantly, with our solutions across Digital Avatar, Holographic Human and more delivering out-of-this-world customer experiences you’ll be hard pressed to find anywhere else. GROUPE ADP’s mission with the 3 highlighted technologies is to showcase the opportunity and innovation possible for improving the customer experience at airports in Paris, showing business today that the bright future they’re after is possible right now.

AI is a huge theme at this year’s expo, with speakers like Elon Musk and Marc Benioff taking the stage to inspire the next wave of innovators. The GROUPE ADP team first witnessed our Digital Avatar at Euroshop 2023, and after multiple discussions and demos with our partner TOGETHER PLUS, they decided to showcase our solution, as it seemed to make a sizable impact against the idea of an experiential airport. Able to work with AI and compatible with ChatGPT, these features make it easy to localize into any culture or environment with endless choices of features, outfits and spoken languages.

VIVA TECHNOLOGY 2023 is set to be an incredible show, one that you should definitely have in your diary if you want to explore the future of technological innovation in the next wave of inspiring startups. Make a beeline for the GROUPE ADP booth (J09 in Hall 1) to try out our Digital Avatar solution for yourself – our French partner TOGETHER PLUS will be on hand to answer any questions about the solution, so if you’d like to book a product demo please get in touch with Stéphane Burlon, Together Plus’ Sales Director, at burlon.s@togetherplus.fr.

About HYPERVSN: HYPERVSN is the award-winning British company responsible for developing the disruptive Integrated 3D Holographic Display Platform that provides an immersive experience for viewers.

Since its official release in 2017, HYPERVSN has been named among 10 best technologies by Yahoo!, USA Today & Inc Magazine.

The proprietary HYPERVSN hardware works in conjunction with the Software Suite to provide customers with an integrated business solution. HYPERVSN holographic solutions are perfect for digital signage campaigns, holographic display billboards, digital out-of-home media, activation events, corporate receptions areas and 3D point of sale displays. Learn more at www.hypervsn.com.

Message HYPERVSN Digital Avatar gets the Experiential Spotlight at VIVA TECH 2023 first appeared HYPERVSN.

London, UK ­– HYPERVSN is expanding its global partnership network as US-based 3D visualisation experts, Weisman Worldwide, are announced as the latest HYPERVSN Distribution Partner. Renowned for producing and distributing top-tier 3D holographic technologies and dynamic content, Weisman Worldwide’s reach spans industries from Entertainment, Hospitality, and even Government agencies.

HYPERVSN VP of Sales for North America Simon Bexon said: “We are thrilled to announce our partnership with Weisman Worldwide, our new holographic solutions distribution partner, a step forward towards realising our vision of delivering cutting-edge immersive technology to the broader audience.

With this partnership, we are poised to unlock endless possibilities in the way we experience reality, transforming the way we work, learn, and interact with the world around us. From entertainment to education, healthcare to manufacturing, our holographic solutions have the power to revolutionise industries across the board, and we are excited to have found a partner who shares our vision for a more immersive future.”

Weisman Worldwide Founder and CEO Cory Weisman commented: “We are proud to partner with another Global Leading Technology that is changing the way we view and create content! HYPERVSN brings a completely unique approach to visualising 3D Holographic content, is widely scalable in size, customizable, and has an extremely cost-to-value ratio, making it attractive for many different use cases and varying budgets. They provide our solution specialists with the ability to utilise their stand-alone product line for our customers or include their visuals as a fully integrated asset for a proprietary solution with our other advanced tech partners.”

HYPERVSN began discussions with Weisman Worldwide last year, and the partnership began to solidify shortly after meetings at CES 2023 in January. Weisman Worldwide will distribute the products globally, but primarily and in most instances throughout North America.

About WEISMAN WORLDWIDE: Weisman Worldwide Entertainment produces and packages global leading 3D Holographic-Experiences utilising the world’s most advanced emerging technologies. For many years, WWE has been recognized as “The Conduit Between High-Tech Media Firms and Traditional Entertainment Companies.” Some of Weisman Worldwide Strategic Partnerships in their 3D technology division also include EUCLIDEON INTL. (Australia), ARHT MEDIA (Canada) MAGNETIC 3D (US) STUDIO TANGRAM, (Italy) SOLAR OUTDOOR MEDIA (Germany) and ECOCAPSULE (Denmark) in addition to numerous data capture and content management firms to provide the best possible data sets and bespoke 3D-visualisations available.

If you want to learn more about partnership opportunities provided by HYPERVSN, please drop an email at partnermarketing@hypervsn.com.

Message Weisman Worldwide Enters Strategic Partnership and Distribution Channel with HYPERVSN first appeared HYPERVSN.

There are five HYPERVSN SmartV solutions, which are virtual exhibits, installed in the showroom including HYPERVSN SmartV Solo M & L, HYPERVSN SmartV Holographic Human, HYPERVSN SmartV 3D Modeller, and Digital Desk, which consists of three HYPERVSN SmartV Solo units. All visuals are displayed in stunning quality on OPTIO’s website and are available to explore from every angle possible. A clear sign of customer service care, it provides a quick grasp of the mesmerising holographic setups.

However, HYPERVSN solutions are something worth seeing in the flesh, so don’t hesitate to schedule your visit with the team if you’re in the area. For any related requests, please contact OPTIO’s CEO Matej Šulgan at matej.sulgan@optio.sk.

Ales Jurabayev, HYPERVSN’s Sales Director for Central & Eastern Europe, commented: “HYPERVSN has more than 170 partners across the globe, and OPTIO has been one of our most appreciated long-time partners, with many wonderful projects implemented together over the last 5 years. From Siemens to Dell, OPTIO has built up a string of huge brands from across the sectors with HYPERVSN solutions, and this is just one amazing result of our partnership, which I believe will continue to thrive! Make sure you explore their showroom both online and offline, and bring an amazing AV experience to your future projects.”

About OPTIO: One of Slovakia’s leading AV specialists, OPTIO creates incredible digital experiences for their clients, across Events, Live Streaming, Video Mapping, Dynamic Projections, and much more. Focused on innovation and technological excellence, they work to show their clients the limitless potential of AV. See more at www.optio.sk.

If you want to learn more about partnership opportunities provided by HYPERVSN, please drop an email at partnermarketing@hypervsn.com.

Message Take a Virtual Tour around OPTIO’s Holographic Showroom with HYPERVSN first appeared HYPERVSN.